Privacy
Policy.

This Privacy Statement ("Statement") applies to the website located at craftaxethrowing.com and any other websites owned and operated by Craft Axe Throwing, LLC or Craft Axe Throwing Franchise, LLC, subsidiaries of Propeller Creatives, LLC, that direct the viewer or user to this Statement. In this Statement, the terms "Craft Axe Throwing," "we," "our," and "us" refer to Craft Axe Throwing, LLC, Craft Axe Throwing Franchise, LLC, their parent company Propeller Creatives, LLC, and their respective subsidiaries and affiliated companies. Craft Axe Throwing, LLC operates our corporate-owned venues, and Craft Axe Throwing Franchise, LLC operates our franchised venues. Websites that are owned and operated by Craft Axe Throwing may contain links to websites that are owned and operated by other companies. This Statement does not apply to websites and services that are owned and operated by third parties.

Information We Collect

As you use our services, we collect certain information about you and the services you use. The information we collect falls into three different categories:

Information You Give Us

We collect information you provide when using our services, such as when you visit our website, make a reservation, sign up for promotions, submit a contact or party inquiry form, request a donation, sign up for our Birthday Club, or participate in events. This may include your:

• Name, email address, phone number, and postal address
• Date of birth (e.g., when signing up for our Birthday Club)
• Organization or business name (e.g., for donation requests or group event inquiries)
• Event details such as party size, preferred date and time, and event type
• Messages and communications you send to us
• How you heard about us (referral source)
• Demographic information and other details you choose to provide

Payment Information: We do not directly collect or store your credit card number, CVV, or other payment card details. When you make a booking or purchase a gift card through our website, payment information is collected directly by our third-party payment processors (such as Square and SportsCarnival) through their own secure embedded interfaces. Please review their respective privacy policies for details on how they handle your payment information.

Information We Collect Automatically

When you interact with our services, we collect data about your activity, including:

• Device and Website Use Information: This includes device type, browser, IP address, domain name, referral websites, web pages visited, and interaction with ads. We use cookies, web beacons, and similar technologies for data collection.
• IP Address: Your IP address is collected when you submit any form on our website. It is used for bot verification (via Cloudflare Turnstile) and is not stored in any long-term database.
• Location Information: We may collect general geolocation data when you use a mobile device or access our website. You can disable location services in your device settings.
• In-Store Camera Information: Cameras in our venues are used for security and operational purposes. Recordings are retained for a limited period and are not shared except as required by law or for safety investigations.

Information From Other Sources

We may collect publicly available information from blogs, social networks, or other third-party sources. This helps us enhance accuracy, improve services, and provide personalized experiences.

Employee and Hiring Data

If you are applying for employment or completing new-hire paperwork through our website, we collect your legal name, email address, phone number, mailing address, emergency contact information, position details, and optionally an alcohol servicing certificate (file upload). This information is transmitted via encrypted email to our operations team and the relevant venue management. Employee tax and payroll information is collected separately through QuickBooks/Intuit, not through our website. These internal pages are not indexed by search engines and are not accessible to the general public.

How We Use the Information We Collect

We use collected information to:

• Process reservations, bookings, and gift card purchases.
• Respond to contact form inquiries, donation requests, and party/event inquiries.
• Deliver Birthday Club promotions and special offers.
• Communicate about orders, services, and promotions.
• Provide customer support.
• Offer personalized promotions and special offers.
• Maintain and improve our services and website.
• Prevent fraud, bot abuse, and security breaches.
• Comply with legal requirements.
• Process employment applications and new-hire onboarding.

How We Share the Information We Collect

We do not sell your personal information. We may share your information in the following circumstances:

• With Service Providers: We share data with vendors who help with payment processing, website hosting, email delivery, customer relationship management, marketing, and other business operations. See "Third-Party Service Providers" below for a complete list.
• During Business Transactions: In the event of a merger, acquisition, or asset transfer involving Craft Axe Throwing, LLC, Craft Axe Throwing Franchise, LLC, or Propeller Creatives, LLC, customer information may be included as a business asset.
• To Protect Lawful Interests: We may disclose data when required by law, to enforce agreements, or protect the safety of our company, employees, and customers.
• For Marketing Purposes: We may share anonymous, aggregated statistics with partners. This data cannot be used to identify you individually.
• With Your Consent: We will share personal data only when directed or approved by you.

Third-Party Service Providers

We work with the following third-party service providers to operate our website and business. Each provider may collect or receive data as described below and is subject to its own privacy policy:

• Google (Google Tag Manager, Google Analytics 4): Analytics, event tracking, and tag management. Collects website usage data, device information, and anonymized IP addresses.
• Meta (Meta Pixel): Advertising measurement, conversion tracking, and audience building. Collects page view and conversion event data.
• Cloudflare: Website hosting, DNS, DDoS protection, and Turnstile bot verification. Processes IP addresses and request metadata.
• Mailgun: Transactional email delivery for form submissions (contact forms, party inquiries, donation requests, hiring paperwork, onboarding). Receives the data you submit in our forms.
• GoHighLevel: Customer relationship management for party and event inquiries. Receives your name, email, phone, and event details when you submit a party inquiry.
• SportsCarnival: Online booking and scheduling. Embedded on our website via iframe. Collects your booking details and payment information directly through their platform.
• Square: Gift card purchases. Embedded on our website via iframe. Collects your payment information directly through their platform.
• MyBirthdayBonus: Birthday Club signup and voucher delivery. Embedded on our website via iframe. Collects your name, email address, and date of birth.
• QuickBooks / Intuit: Employee payroll and tax onboarding. New hires are directed to QuickBooks to complete tax and payroll information. This data is collected by Intuit, not by our website.

How We Use Cookies and Similar Technologies

We use cookies, web beacons, and other technologies to collect information about website usage, enhance functionality, analyze performance, and personalize user experiences.

• Essential Cookies: Required for website functionality, including bot protection (Cloudflare Turnstile).
• Performance Cookies: Help analyze traffic and improve user experience (Google Analytics).
• Advertising Cookies: Used for targeted marketing and conversion tracking (Meta Pixel).
• Third-Party Embed Cookies: Our booking, gift card, and Birthday Club widgets (SportsCarnival, Square, MyBirthdayBonus) may set their own cookies when you interact with them.

When you first visit our website, a cookie consent banner allows you to accept all cookies or customize your preferences by category. You can change your choices at any time using the "Cookie Settings" link in the footer of any page. You can also manage cookies through your browser settings. Additional opt-out options are available at www.aboutads.info and www.networkadvertising.org.

Data Retention

We do not operate a user database. Form submissions (contact inquiries, party requests, donation requests, hiring paperwork) are delivered via email to the relevant team and are retained according to our standard business email retention practices. We do not store form submission data on our web servers beyond the time needed to deliver the email.

Analytics data collected through Google Analytics is retained for 14 months from your last interaction with our website. If you return to our site within that window, the retention period resets. Third-party services (SportsCarnival, Square, MyBirthdayBonus, GoHighLevel, Mailgun) retain data according to their own privacy policies and retention schedules.

Your Choices

• Promotional Communications: You can opt out of marketing emails and texts by following the unsubscribe instructions in communications or contacting us at admin@craftaxethrowing.com.
• Location Tracking: Disable location services in your device settings if you do not wish to share location data.
• Cookies: You can manage your cookie preferences using the "Cookie Settings" link in the footer of any page, or through your browser settings. Note that disabling cookies may affect website functionality.
• Data Access and Deletion: To request access to, correction of, or deletion of your personal information, contact us using the details below. We will respond within 30 days.

Security Measures

We implement security safeguards including encryption (HTTPS/TLS), firewalls, DDoS protection (Cloudflare), bot verification (Cloudflare Turnstile), and access controls to protect personal data. While we strive to secure your information, no system is 100% secure.

We do not intend for our websites or online services to be used by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about a child, please contact us as described below.

Data Breach Notification

In the event of a data breach that affects your personal information, we will notify affected individuals and relevant authorities as required by applicable state and federal law. We will make reasonable efforts to provide notification promptly and in accordance with applicable legal requirements.

California and European Privacy Rights

• California Residents: If you are a California resident, you may have specific privacy rights under the California Privacy Rights Act (CPRA/CCPA). Learn more at our California Privacy Rights page.
• European Residents: If you are subject to the General Data Protection Regulation (GDPR), visit our GDPR page for details on data access, correction, and deletion rights.

Updates to This Privacy Policy

We may update this policy periodically. If significant changes are made, we will notify users by updating this page and adjusting the "Effective Date." Please review this policy regularly for updates.

Contact Us

For questions or concerns regarding this privacy policy, contact us at: